About Rabbit Ears Motel
A Historic Landmark with Iconic Charm
Since 1953, the Rabbit Ears Motel has been a welcoming symbol at the entrance of Steamboat Springs’ Old Town. With its famous neon pink rabbit sign, our motel has become more than just a place to stay—it’s a part of Steamboat Springs’ history and a beloved landmark for travelers and locals alike
The sign’s story is as colorful as its bright pink glow. Originally erected in an era when neon signs lit up Lincoln Avenue, it faced criticism from some who saw it as tacky and even demands for its removal by the Colorado Highway Department. But over time, the sign became a nostalgic icon, celebrating the quirky charm of a bygone era. Declared a local historic landmark in the 1980s, it now stands as a treasured symbol of Steamboat Springs, and it’s even eligible for statewide historic designation.
Today, visitors continue to stop by to snap photos with the famous sign—now one of only a few neon signs from the 1950s still standing in the area. The Rabbit Ears sign not only marks the motel but also serves as a gateway to Steamboat’s rich history and friendly small-town vibe.
A Legacy of Family Ownership
The Rabbit Ears Motel has been family-owned and operated since 1971. For more than 50 years, we’ve prided ourselves on offering guests an authentic, comfortable, and affordable stay with a personal touch. Many of our visitors return year after year, drawn by the motel’s welcoming atmosphere, prime downtown location, and easy access to Steamboat’s best attractions.
More Than a Motel—A Steamboat Tradition
Whether you’re here to explore the Yampa River, ski at Steamboat Resort, or simply relax, the Rabbit Ears Motel offers a blend of retro charm and modern comfort. Our historic sign may no longer have its blinking eyes, but it still draws attention and smiles from all who pass by. We’re proud to be part of the fabric of Steamboat Springs, offering a glimpse of its past while providing a warm and inviting stay for the future.